[WEBINAR] Founding narrative, storytelling, personal branding, or the art of telling a story to make history

The power of "stories" has been rediscovered for several years now, whether on social networks, in internal/external communications, during a manager's speech, to "better sell" a project, a service, a candidacy, a vision... Storytelling has spread to all spheres of corporate communication. To be effective, it must be created according to precise rules, rigorously structured and deployed according to specific active principles.

We'll show you how to make history with storytelling, and how to turn a pitch into a founding narrative, with case studies emblematic of our success over the past 20 years.

INVESThistory helps project owners and managers to structure their story so that it accurately reflects the potential added value their project conceals, so that it genuinely resonates with their background, with their vision and with what our society of sapiens sapiens needs to write a new and lasting page in its History. INVESThistory regularly presents the best founding stories of emerging projects on itswebapp.

Emmanuel de Lattre is a creator, entrepreneur and storyteller. Over the past 20 years, he has worked with numerous chairmen of supervisory boards, company directors and startup founders to help them embody their vision and career path in their strategic speeches, with a view to their success (election, fund-raising, etc.). He knows what stories should be made of and how they should be told to have an impact on our shared reality. He trained in bush villages in West Africa, piloted the 'storytelling visits' program at the musée du quai Branly for 5 years, and promoted the intangible heritage of Ouro Preto (Brazil/UNESCO).