[CONFERENCE] Generative Artificial Intelligence and Brand Content: time for a big reset?

It's the unexpected technological leap of recent months, and perhaps the most transformative for the communications sector:generative A.I., whether visual or textual.

From art director to copywriter to marketer, the impact on brand and agency processes is already immense.

If today's artificial intelligences are able to help developers code faster (GitHub Copilot), classify complex data in a spreadsheet (ChatGPT), generatererating ultra-realistic photos and visuals (Dall-e, Midjourney, Stable Diffusion), they are already able to produce branded content, becoming veritable productivity-enhancing assistants. But what can we really expect from this revolution?

Will most brand content be produced by AIs in the future? Will we see an explosion in the amount of content, ever more precise and personalized? How should agencies and brands position themselves in relation to this innovation?

These are just some of the questionsMathieu Crucq,Managing Director of Brainsonic, a communications agency, will be answering to help you make the most of this tidal wave, which is set to revolutionize many professions and ways of doing business.

This conference, organized byIÉSEG Network's Pôle Développement Carriè;re, will take place remotely in French onMonday June 26 at 6:30pm, including a 30-minute Q&A session.

Please register below. Registration deadline: Thursday June 22 at 5pm.

We will contact you as soon as you have registered.